IKEA accelerates growth and elevates customer experience through partnership with Tamara

15

%

Increase in
Conversion

40

%

Increase in Average
Order Value

18

%

Reduction in
Returns/Refunds

Millions of customers, eight locations, one BNPL solution

IKEA, the global leader in home furniture design and retail, has more than 500 stores worldwide and recorded USD 46.4 billion in sales during 2021. The Swedish retailer has had a long-standing presence in Saudi Arabia since 1983, and now operates 8 customer meeting points across the Kingdom, including stores, order and collection points and an advanced digital commerce platform attracting over 20 million visitors annually.

Tamara and IKEA
Driving customer acquisition and superior experience

Keeping with its global vision to “create a better everyday life for the many people”, IKEA KSA continues to innovate and adopt emerging technologies. That focus on superior customer experience, acquisition and higher lifetime value brought IKEA together with Tamara – the GCC’s leading provider of Buy Now, Pay Later solutions – to unlock immediate growth by introducing new payment options for the millions-strong customer base.

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IKEA and Tamara: A new model for merchant-vendor partnerships

In partnership with Tamara, IKEA now offers its customers the ability to split their payments with no interest and no hidden fees, but the relationship goes even deeper than that.

Together, IKEA and Tamara are ushering in a new merchant-vendor model where the two parties work closely to innovate at each step of the customer journey, driving tangible impact across all growth metrics.

Building on the success of online, customers can use Tamara in-store across all IKEA branches in Saudi Arabia, unlocking the power of BNPL for an even greater user base – all while avoiding delays and queuing through seamless integration to the checkout process.

Tamara’s seamless 3 step checkout process in-store
Tamara and IKEA
Omar Mugharbel

Partnering with Tamara has enabled us to offer our customers a convenient way to buy the Home Furnishing products they love, resulting in improving our customer experience, acquiring new customers and increasing customer lifetime value. Since partnering with Tamara we have grown conversion by 15% and Average Order Value by 40%.

“From day one Tamara has been a great partner for us working hand in hand to ensure continuous improvement and driving growth.”

Omar Mugharbel,
Deputy CEO,
IKEA Saudi Arabia and Bahrain

15

%

Increase in
Conversion

40

%

Increase in Average
Order Value

18

%

Reduction in
Returns/Refunds

90

%

of IKEA customers through Tamara are Millennials or Gen Z

105

+

Locations across Saudi Arabia where customers used Tamara to buy from IKEA